Hospitality & travel industry professionals have to make decisions daily. Some may be small, but others may be bigger with far-reaching consequences. Knowledge inspires and helps shape your business processes, optimise your revenue and let you stand apart from your competitors.
Below you find an overview of free resources like ebooks, guides reports, and courses.
All Free Resources per Category
COVID Recovery Strategy Hotel Front Office
The new regulations that hotels must follow in the light of Covid-19 have made hoteliers everywhere reconsider many aspects of their operation. To give you some food for thought, we collected input from seasoned hospitality professionals
Predicting Hotel Demand with Short-Term Rental Data
When analyzing hotel and short-term rental data, our data science team has uncovered a game-changing trend for the hotel industry - short-term rental bookings start to pick up before hotel bookings in most significant markets. You
How Hotels Are Educating Staff in Effective Upselling
If you're in a management role in hospitality, you'll be familiar with the never-ending pursuit of perfection that goes hand in hand with success. We all know what an undertaking optimising your hotel's operations can be
The Hotelier’s Field Guide to Total Revenue Forecasting
To accomplish total revenue management and profit optimization, revenue management must extend beyond rooms and include all income streams, necessitating insight and forecasting for your whole organization. In this free guide, "Hotelier's Field Guide to Total
Hotel Marketing Canvas – For Successful Marketing Campaigns
The Hotel Marketing Canvas is a strategic framework that helps hotels create and execute solid marketing and communication campaigns. The four building blocks, 'Your Audience", 'Your Brand, 'Brand Fans' and 'The Marketing Funnel' serve as the
Hotel Upsell Performance Report including In-depth Results
While hoteliers, in general, are becoming well-versed in the multiple benefits of digital upselling, it’s interesting to note how individual hotels find unique ways of using upselling to boost their business. In the report “Hotel Upsell
Guest Satisfaction Survey Templates
Hoteliers may learn what their hotel is doing well and where it needs to improve by monitoring satisfaction levels through guest surveys. A hotel's performance may be measured partly by how satisfied its guests are. Guest
Free Masterclass: Conversion Strategies for Direct Booking Success
This Conversion Masterclass puts you back in control of your hotel's story. In just 1 hour across 8 expert-lead modules, we dive deep into the art and science of maximizing website conversion. You'll embark on a
The State of Independent Lodging Report 2024
In this free report, you find a wealth of data from across the globe to deliver key insights on independent lodging businesses, including data from property types and segments often overlooked. You'll find answers to pressing
How Hotels Can Use Guest Data to Increase Revenue
Changes in customer booking behavior and established travel trends have ushered in new challenges for hoteliers. It's undeniable that your guest data is one of your most valuable resources. As a hotel owner, if you're able
Benchmark Report – Learn What Fellow Hotels Earn with Upselling
In practically all global markets, occupancy rates have returned to pre-COVID levels, which has given rise to even more opportunities for hotels to maximize income through upselling. Now is the ideal moment to make the most
COVID Recovery Strategy Food & Beverage (F&B)
You may have already opened your food and beverage stores, but are you allowing new laws to reduce your profitability and over-affects your guest experience? In this ebook “COVID Strategy Food & Beverage (F&B)” you find
7 Strategies to Convert Hotel Metasearch Traffic!
Metasearch is an essential channel for many hotels to help manage their traffic acquisition and own their direct channels—and your conversion rate is vital for managing metasearch spend. This ebook covers strategies to optimise hotel websites
A Revenue Manager’s Guide to Using Personalization to Increase Direct Revenue
Operating costs have risen, and OTA commissions continue to climb. Increasing your direct revenue is just as, if not more, important than ever. Messaging, discounts, and offers you promote can significantly impact occupancy and
Mastering Revenue Management with a Reduced Workforce
For better or worse, the credo of "doing more with less" has become an essential competency of today's revenue managers. Maximizing distribution efficiency by optimizing booking profitability while experimenting with new channels and price techniques that
Top 50 Hotel Guest Chat Questions Asked in Summer 2023
In this report, you'll discover the top 50 topics of questions hotels received in the summer of 2023. The authors analyzed over 1.7 million conversations to identify the key categories of queries, emerging trends, and differences
Hotel RMS – Return on Investment Calculator
With this revenue calculator, you discover how much revenue uplift a revenue management system can generate for your hotel. By answering a few short questions, the revenue calculator shows your hotel's revenue potential within a few
Front Desk Upselling Checklist
Front desk upselling can bring 2/3 of upsell revenue. To help you start with front desk upselling on the right foot, we've put together this concise checklist. This Front desk Upselling Checklist will help you and
Hotel Pricing Strategies: A Guide for Independent Hotels
"Hotel Pricing Strategies: A Guide for Independent Hotels," is designed specifically for owners and managers like you who are ready to increase revenue with the right pricing strategies. After reading this guide, you will
The Top 10 Hotel Marketing, Revenue Management, Software & Technology Tips
When it comes to attracting as many customers as possible and maximising your revenue to the max, hotel marketing and revenue management strategies play a crucial role. Hotel software and technology have become a necessity to
Hospitality Upsell Market Report Per Region
Without a doubt, the last couple of years have brought countless challenges for hoteliers. But despite that, many creative and forward-thinking teams were able to steer their properties through these challenging times. For many of them,
COVID Recovery Strategy Revenue Management
We consulted experienced experts in revenue management to get you moving in the right direction. Their advice forms the basis of this detailed “COVID Recovery Strategy Revenue Management” eBook and should ignite some unexplored ideas for
Hotel Recruitment Marketing eBook
Hotel recruitment and worker retention have always been difficult in the hotel sector, but it has been an increasingly heated subject in recent years. Because covid lockdowns and travel limitations force enterprises to let many of
49 Tips to Supercharge Your Hotels Revenue in 2024
This free ebook consists of 49 tips to supercharge your hotel's revenue. It has been expertly curated to help small hotels make the most of the online marketing, distribution, sales, and revenue management opportunities.
Free Upselling Course for Hotels
Within this free course "Upselling Course for Hotels" you find 7 Video lessons including interactive quizzes, to become a Rockstar at upselling. Get started in the multifaceted world of hotel upselling! Become acquainted with the many
Hotel Revenue Uplift Calculator
Did you know that your hotel might be missing out on valuable revenue opportunities? In just 30 seconds, you can uncover the potential revenue uplift that awaits you with our powerful tool, the Revenue Uplift Calculator.
KPI Framework: Top 10 Direct Channel Metrics for Benchmarking Your Hotel brand’s Performance
Direct bookings are paramount for hotel brands to succeed today, but the channel's performance management is often insufficient. Still, the real value comes from seeing how your brand compares to the market so you can identify
Revenue Management Guide: Maximize Revenue with Forward-Looking Demand Data
Historical data no longer provides the same level of certainty that it once did. It is still a helpful resource since it allows for you with reasonable expectations of what your property may achieve. However, shifting
10 Things To Know About Revenue Management
Hotel Revenue Management is an innovative economic discipline that involves the harmonious and integrated use of sales channels, distribution strategies and market-oriented dynamic pricing to obtain the highest profits possible from each hotel. This ebook is
Data Dive 2023 – Compare Your Property vs. The Industry Average
In the free 2023 Data Dive Report, you can compare your property vs. the industry average. Over thousands of hotels, hostels, and apartment rentals are analyzed and distilled into 12 unmissable key metrics, including
Building and Launching Your New Hotel Website Guide
Building a hotel website may be complicated, expensive, and time-consuming. But, to avoid being at the mercy of OTAs, you must reclaim control of the narrative and guarantee that your website attracts and converts
Building a Hotel Website – The Complete Guide
Building a hotel website is often detailed, costly, and time-consuming. To establish a robust direct booking channel, it's crucial that your hotel website not only draws in visitors but also effectively converts them into direct bookers.
Increase Repeat (Hotel) Restaurant Visits with Marketing Automation
Revolutionize your (hotel) restaurant’s marketing with automation. Learn how you can delight your guests like never before with tailored, personalized marketing using automation. In this step-by-step guide “Increase Repeat (Hotel) Restaurant Visits with Marketing Automation”, you’ll
The Ultimate Guide to OTAs – A Hotelier’s Guide to Top Distribution [2024 Edition]
Whether you like them or not, online travel agencies (OTAs) are essential to any hotel distribution strategy. According to Phocuswright's study report, OTAs acquired around 64% of online hotel & motel reservations and have visibility and
A Guide to Capture More B2B Business for Your Hotel
In today's ferociously competitive environment, hoteliers must be hyperaware of providing a consistent experience throughout the entire sales cycle. Hotel sales and marketing teams benefit from a full-featured platform that generates demand, builds a pipeline, enhances
Introduction to Google’s AI-Powered Search (SGE) for Hotels & Resorts
Google is poised to usher in the latest, AI-infused evolution of search with its Search Generative Experience (SGE). The update is widely expected to revolutionize how users look for and find information online and will significantly
Guest Loyalty: Turning One-Timers into Returners
Did you know that gaining new guests can be between 5 and 25 times more expensive than retaining the existing ones? This means guest loyalty is key for any hospitality business. Guest loyalty can
Revenue Management Foundations Course
In this free revenue management course, you will learn the foundations of revenue management like forecasting, essential factors that influence the forecast, set optimal pricing and much more. Ready to enhance your revenue management skills and
The Real Way to Recover Direct Bookings and Outcompete Others Long-Term
One of the main challenges for hoteliers today is recovering direct bookings from OTAs. Online Travel Agencies have grown significantly in the past years, taking part of the bookings that used to be made directly on
Embracing Total Revenue Management
Managing room revenue only is no longer enough in today’s unpredictable and fast-paced market and ancillary income has become a primary source of revenue for many properties. Within this free ebook “Total Revenue Management” you’ll learn
5 Revenue Management Tips for City, Beach, Mountain & Countryside Hotels
The ebook 5 Revenue Management Tips for Hotels offers tips for city, beach, mountain, and countryside locations guaranteed to boost your profit margins. In this ebook, hoteliers find in total 20 practical tips for city, beach,
Revenue Management & Hotel Technology Course
This hands-on course provides practical insights for increasing profitability via cutting-edge hotel technology. After finishing it and the accompanying checklist, you should feel more at ease with revenue management and hotel technology and observe a significant
The Ultimate Revenue Management Buyer’s Guide
Today's global hotel industry is facing the biggest challenge in recent history, and yet the greatest potential for transformational progress and accelerated growth. It would seem that 2020 has dealt us all with a losing card,
SEO Like a Pro with the Ultimate Hotelier Checklist
Dive into the world of search engine optimization and gain the expertise you need to propel your website to the top of search results. From keyword optimization to on-page and off-page techniques, this guide is your
5 Key Data-Driven Strategies for Optimizing Hotel Revenue in 2022
As you begin to develop your revenue strategy for 2022, it's vital to focus on departmental alignment and know how to leverage your data (with the correct technology) to achieve property-wide goals. Without that degree of
How Wayfarer Hotel Group Outperformed Their Market by 15%
Like most countries, Japan was hit hard by Covid-19. However, the Wayfarer Group’s Kyoto property was able to weather the crisis and outperform their competition. Please find out how they did it in this case study
Guide to Transforming the Entire Guest Journey with Conversational AI
In this guide, you will learn about conversational AI, how it works in hospitality, and how to implement it efficiently across the entire guest journey. The publication starts with an outline of how hotel tech solutions
Guest Journey Template: Reach Guests Better Than Ever
In this guest journey template, you will find examples of valuable touchpoints that can be added to your communications, considering the different stages of the guest journey. Guest journeys are not a one-message-fits-all type
Hotel Case Study: The Strategy That Generated Over €30K Of Direct Revenue
Every website we visit, every topic we investigate, exposes us to a wealth of knowledge, and it's easy to become overwhelmed. Your visitors will have the same experience. It is critical that your potential visitors can
Top Tactics to Drive Direct Bookings at Your Hotel
For hotels, the loss of direct bookings has an unfortunate two-fold effect: lost revenue due to high OTA commission fees and the inability to deliver a personalized guest experience due to the lack of known information
Calculator: Missed Revenue From Free Upgrades
Discover how much your hotel can generate revenue from selling upgrades pre-arrival. Giving out free upgrades isn't always negative, but what is the income potential when sold? Download the spreadsheet, complete with calculations, to calculate the
Maximize Revenue Opportunities of Your Hotel or Resort Before Opening
Whether you're an asset manager or developer just getting started or an owner looking at paint swatches, this book is intended to help you comprehend the entire extent and seriousness of the revenue management decisions and
12 Disruptive and Innovative Hotel Marketing Trends for 2023
It's widely known that the hotel tech industry is going through a period of rapid change. Driven by some interrelated factors, this year will see small and large changes around evolution, innovation, and disruption. Hotel brands
Checklist – Start Using Data in Your Hotel’s Decision-Making
Using data to power insights and decisions at your Hotel can position you for commercial success, help increase guest satisfaction, and reduce costs. This checklist provides a starting point for hoteliers new to data analytics in
Revenue Management Outlook Survey Results 2022
What is the outlook of hospitality professionals like yourself regarding revenue management in 2022? We asked several questions like How has your competitive set changed in 2021? What are your revenue expectations for 2022? What are
Learn How to Triple Your (Hotel) Restaurant Revenue
The Guest Acquisition guide shows you advanced digital strategies for increasing restaurant visits. It breaks down reservation channels, how to find new sources for guests and how to analyze and optimize your new customer acquisition.
Learn How to Diversify Your Hotel Revenue
Want to see how some of the world’s leading hotels are already maximizing revenue by diversifying their services, perfecting upselling and utilizing the best hotel tech? Of course you do. Download the guide, How to Diversify
Hotel Performance Check
You discover your revenue potential with this free and customized hotel performance and benchmark report. The reports help hoteliers to set up a clear and effective forecast sales strategy. You will immediately improve your Occupancy, Average
Case Study: How Marketing Personalization Motivates Travelers and Drives Bookings for Hotels
The response to marketing personalization – using data to tailor messages to an individual users’ preferences, wants and needs – marks one of the most significant behavioral shifts we’ve seen in a generation. Research shows that
Hotel Website Personalization Tactics to Boost Direct Bookings
Today's traveler is highly attuned to contextual information that's relevant to their given situation, preferences, and mindset. Every day, they interact with platforms like Netflix and Spotify that tailor their offerings to individual tastes. These travelers
20 Hotel Marketing Strategies to Increase Bookings
When it comes to optimising revenue and attracting as many customers as possible, hotel marketing strategies have a crucial role to play. In this document, you will learn about 20 of the most important strategies you
How to Personalize the Guest Journey for the 2023 Guests
Today, guests expect personalization. But that is only the cherry on the pie. Several other trends explain their behaviors and how they want to be treated by their favorite brands, including the hotels they choose to
COVID Recovery Strategy Hotel Marketing
To guide you the right way, we consulted experts. This “COVID Recovery Strategy for Hotel Marketing” eBook is based on their recommendations. It should inspire you with some unexplored hotel marketing ideas to get your hotel
Revenue Management Software Guide 2024
As the world of hospitality transforms, revenue management software empowers hotels to keep pace with emerging industry shifts. With the accelerated adoption of cutting-edge technology, hotels gravitate towards highly automated systems to boost decision-making and streamline
The Ultimate Combination of Tools for Successful Revenue Management
As a revenue manager, you know the two primary constraints in your field: data and time. Data is essential since it enables you to comprehend what is happening in your industry. Thanks to your data, your
Hotel Revenue Management in a Time of Great Change
The corona pandemic has influenced many aspects of the hotel sector. Initially, hotel operators and revenue managers who had not been furloughed or permanently laid off rushed to be competent business operators in a period when
Summer Data Snap: Compare Your Property vs. The Industry Average
How does your property compare to hospitality’s performance in 2023? This Data Snap Summer 2023 Report provides a snapshot of the industry across five key areas so you can see where you’re overperforming and where you
Starting a Hotel Business – Full Guide & Resources
Are you considering becoming a hotel owner? This could be an excellent time to start. As experienced hoteliers would confirm, owning a hotel offers substantial rewards and considerable challenges. It demands hard work and involves some
Mastering Ancillary Revenue Playbook
A detailed playbook based on the guidelines Iberostar's Global Ancillary Revenue Director, Pere Estela shared. Use his framework to set up a strong ancillary revenue strategy at your hotel. Below
Increase Your Hotel’s Direct Bookings with SEO and SEM
Your digital marketing plan must include search engine optimization (SEO) and search engine marketing (SEM). Although they are frequently combined, they also have separate functions. Understanding how to use each approach to promote reservations, draw in
6 Hotel Technology Predictions for 2024
Automation and AI are revolutionizing traditional business practices in the dynamic hospitality industry. As 2024 becomes clearer, experienced hospitality professionals "gazed into the crystal ball" to preview the future. 2024 is shaping up to
Hotel Study: How to Increase Web Conversion of Paid Traffic by 31%
Frequently hoteliers believe that increasing their site traffic would result in more direct sales. This, however, is merely the first step. Complementary efforts may be performed to maximize the conversion of additional visitors to your website
How Breakfast Service Can Be a Profit Center for Your Hotel
Taking care of breakfast in various aspects means laying the foundations for significant increases in turnover and profits. Did you know? OTAs show "breakfast included" as a primary search filter for hotel guests. It's not surprising
Free Quiz: Are You on the Path to Revenue Success?
There's a wide range of revenue management sophistication across the hospitality industry—so where does your organization stand? This brief quiz will help hotel revenue leaders determine their revenue management strengths and weaknesses. Upon completion, you'll receive
Capture More Revenue with Automated Pricing
Are you charging enough for your rooms? Are you missing out on bookings? Why did the hotel across the street increase its rates – what do they know you don't? This guide – written explicitly for
Hotel Marketing Checklist + Practical Tips
Embracing digital marketing in the modern world is a proven way of getting more customers on board. Harness these strategies to get your hotel in front of your target guests. This hotel marketing checklist is designed
In-stay Upselling Checklist to Drive More Conversions
In-stay Upselling enables customers to book services and add-ons throughout their stay by providing constant access to upselling promotions on their smartphones. In-stay Upselling allows visitors to book upsells without having to phone reception. Your front
Combating Price Disparities on Your Hotel’s Website
Managing your hotel room prices online effectively is crucial for optimizing your direct channel performance. Potential guests who discover lower rates on OTAs or alternative third-party platforms are likelier to abandon your website and book elsewhere.
Hotel Photography Guide – Creating The Best Visuals
Promoting your brand through powerful images has become even more significant over the last years. The aforementioned tips are just some glimpses of what to consider when preparing for new visuals of your hotel. For a
The Ultimate Hotel Benchmarking Checklist
It is not always easy to understand your hotel's direct channel performance. Even the most seasoned hotelier may be unclear about examining the findings to discover where to make changes appropriately.That is why we designed this checklist:
How to Master Revenue Management with Reduced Staff
For better or worse, the "doing more with less" mantra has become a core skillset of today's revenue managers. It's imperative to be as efficient as possible with distribution, maximizing booking profitability while experimenting with new
5 Data-driven Strategies for Optimizing Your Hotel Revenue
As you develop your revenue plan, it's vital to focus on departmental alignment and how to leverage data (with the correct technology) to achieve property-wide goals. Without that degree of digital coordination, your efforts may backfire,
The Ultimate Hotel Housekeeping SOP Checklists
A housekeeping SOP—or standard operating procedure—is a step-by-step guide to completing each housekeeping duty. Management has authorized these protocols, and all housekeepers must follow them to guarantee uniformity, accuracy, and quality. A significant component of SOPs
5 Tactics for Turning Hotel Overbookings into Revenue
Discover how to prevent losing money by turning room upgrades into revenue opportunities. Although overbooking is a common practice for hotels, it can lead to downsides and risks, such as the need to give away free